Friday, April 22, 2005

Ocean's Twelve wins the weekly DVD "rental box office" by a landslide
  • . DVD rentals can't be predicted directly from the box office. For example, Sideways and Elektra are virtually identical performers in the rental market. They came out on DVD the same week and have produced the same results. But Sideways was an acclaimed film with a respectable $53m box office, and Elektra was a $23m flop.
  • Look down the list for some crazy surprises. Fligyht of the Phoenix has been a solid rental hit with $28m - compared to a $16m box office.

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