Other Crap

The Weekend Warrior's box office analysis and predictions for the upcoming weekend

• He may be right, but the numbers seem too low to me. Last year, same weekend, the Top 12 pulled in about 88 million. Warrior says they will pull in 75 million this year. That represents about a 15% decline. Year to date, this year is dead even with last year.
• In the first four weeks of the year, the Top 12 have taken in 106, 102, 94, 99 ... and he's calling for a sudden drop to 75. Last year the last week of January took in $104 million, and the first weekend in February took in $88, so there is a historical drop, but 24% seems too steep, even for Super Bowl weekend.
• Based on the trends, you'd expect this weekend to be more like 85, not 75.
• Of course, Warrior may be right because the two new offerings are bland and have no buzz at all. That is often all it takes to kill a weekend.