Sunday, May 21, 2006

Weekend Box Office Results, May 19-21
  • The weekend was down about 3% from last year, but that is actually a positive sign, not a negative, because last year's comparable week included the incredible debut of the final Star Wars movie. It was a major achievement that this week's two major releases managed to offset the second best opening weekend of all time!
  • DaVinci Code opened about where analysts originally thought it would - $77 million. (They started revising their estimates downward after the Cannes debacle and the bad reviews.)
  • Over the Hedge also fell within the expected range.
  • That was only the surface of the good news. Last year's Star Wars film set the all time record for foreign box office receipts in one weekend, and The DaVinci Code managed to break that record!!

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