Fantasy Moguls Original Content: EXCLUSIVE EARLY FRIDAY & 3-DAY ESTIMATES: 'Shrek the Third' w/$35M Friday and $117M for Opening Weekend; All-Time #1 OW for Paramount; 'SM3' dips another 55%!

EXCLUSIVE EARLY FRIDAY & 3-DAY BOX OFFICE ESTIMATES

Shrek the Third performing a bit better than expected, should hit $35M Friday and $117M for Opening Weekend

Spidey 3 dips another 55%