Mark Cuban Wants To Make Us Scoop Our Own Popcorn"Cuban and Wager are now working on making going to the movies the kind of experience that will get butts off of couches nationwide. They plan to put millions of dollars into a theater model that will look more like your living room, complete with VIP chairs, sofas, and beanbags (could be cool). They want to have independent, foreign, and blockbuster films all at the same multiplex, like the Arclight in LA (cheers to that). They want to bring in higher-end food and drink, and are introducing a higher-priced ticket (is that possible?) which will include concessions and let the audiences serve themselves with something called the Wall of Popcorn."
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