Shrek easily won the weekend, its third straight in the catbird's seat. Friday was a horse race, but Shrek totally owned Saturday and Sunday to finish many lengths ahead. It grossed $25 million, compared to $17 for the nearest challenger.Of the four mediocre new films, three of them ended up with totals about as expected. In the following summary, actuals are unbracketed, followed by estimates in brackets: Get Him to the Greek $17m [$19m] , Killers $16m [$15], Marmaduke $11m [$14m]. The Kutchmeister actually did a bit better than expected!
The only mild surprise was the underperformance of Splice, an imaginative R-rated horror film with excellent reviews. It took in only $7 million, in contract to an estimate of $11+. That failure seems even more dramatic when you realize that the estimate was quite low to begin with.
Sex and the City 2 sank like a stone. It dropped 60% to finish out of the running. It now appears that it will gross less than $100 million, despite a $100 million production budget and an expensive marketing campaign. The first film in the series grossed $150m on a $65m budget.
Prince of Persia beat SATC2 this weekend because it didn't drop as dramatically, but POP is still behind SATC2 in total gross. It appears destined to fall short of $100 million in total gross, and the financials could look quite depressing in this case because the budget was something like $200m.
Sunday, June 06, 2010
Weekend Box Office Results for June 4-6, 2010 - Box Office Mojo
Weekend Box Office Results for June 4-6, 2010
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