‘Battle: LA’ Opens Strongly Friday For #1; ‘Red Riding Hood’ Debuts At Soft #3; But ‘Mars Needs Moms’ Is Big Money Loser

‘Battle: LA’ Opens Strongly Friday For #1; ‘Red Riding Hood’ Debuts At Soft #3; But ‘Mars Needs Moms’ Is Big Money Loser –

"But the movie that all of Hollywood was talking about Friday is Disney's lamely titled Mars Needs Moms 3D. Why? Because the Dick Cook leftover is going to be one of the biggest money losers of all time. It cost $150M but, even with the higher 3D ticket prices, it'll be lucky to pull in $10M this weekend -- that's right all weekend. 'It's about as bad of an animated miss as possible,' one rival studio exec emailed me. It's rare that any Disney toon flops at all, much less this badly."

Wanna know what's really depressing about that? Mars Needs Moms, with 43% positive reviews, is the best-reviewed film of the weekend. Battle LA is at 32%, but with some thumbs WAY down, and that disaster seems like Grand Illusion compared to Red Riding Hood, which has been savaged.