Coke and Diet Coke are now 1-2 in the domestic market. The sales of Coke plus Diet Coke are now just about double those of Pepsi plus Diet Pepsi. Pepsi's only savior is the green powerhouse, Mountain Dew, which occupies a strong fourth place overall.
Friday, March 18, 2011
The Cola Wars are over. Coke won.
The Cola Wars are over. Coke won.
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The disturbing thing about this Cola war may be why Pepsi seemed to lose so much more market share:
ReplyDeletePepsiCo made a big bet in 2010, when it didn't market its flagship cola on the Super Bowl or in other TV spots. Instead, it launched the Refresh Project, an online charitable-giving program that disbursed $20 million in donations "for refreshing ideas that change the world.''
Apparently charitable giving makes a terrible marketing strategy, which is too bad...
Agree on all counts. Well put.
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