Surprise! The Smurfs took the #1 spot by a narrow margin over C&A. The Smurfs seems likely to take the weekend, since it's the type of family pic that has a relatively low percentage of its revenues on Friday, while C&A is the type of dates-and-fanboys movie which does well on Friday.
Box Office Mojo had it predicted this way: C&A $36M (first), Smurfs $26M (third), Crazy Stupid Love $19M (fifth).
Weekend Warrior called it: C&A $43M (first), Smurfs $21M (third), Crazy Stupid Love $15M (fifth).
I'd guess that C&A will fall just a hair short of those expectations in the $34-35M range for second place, while The Smurfin' Smurfs will pull in a surprising $36-$37M for first place. Crazy Stupid Love? Who cares? It will be in the expected range, but has a chance to take fourth place instead of fifth because of the steep Harry Potter tumble, which seems to be continuing. Potter took in $47M last weekend, but looks like it's headed for about $17-$20 this week. That should not have surprised anyone because its predecessor fell from $49M in weekend two to $17M in weekend three, although the situation is not completely comparable because the earlier film was affected by the Thanksgiving weekend.
Saturday, July 30, 2011
Daily Box Office for Friday, July 29, 2011
Daily Box Office for Friday, July 29, 2011
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