This week will be the valley. Last week (Transformers) and next week (Harry Potter) represent the peaks.
There are two new movies, both comedies.
For the grown-ups (well, those 17 or older) there's the R-rated Horrible Bosses
For the family there's the latest from Kevin James, a PG film called Zookeeper.
No reviews at all.
Neither of these films have been pre-screened for critics. That used to be a really bad sign, but that's not really the case any more. The studios now realize that this sort of film rarely gets any kind of warm critical reception, so they have nothing to gain through advance reviews. I am sort of surprised that they haven't sent out a few advance screeners to selected "friendly" critics, just to get a little traction.
The Weekend Warrior's box office analysis for July 8 - 10
Transformers looks pretty safe for another week at #1. Even if it falls by 65%, that should still be more than the new films can muster.
Horrible Bosses is expected to pull in $28 million, which is actually pretty good for an R-rated comedy. Second place.
Zookeeper is expected to be right there in the same ballpark. 3rd place. $26 million.
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