Weekend Box Office Results for September 2-4, 2011

Weekend Box Office Results for September 2-4, 2011

None of the new films made it into double figures, so The Help pulled the three-peat. That film has now become quite a phenomenon. It dropped only 2% since last week.

The Debt was the best of the new films by far. It took in a respectable $5300 per screen to finish first in that category for the weekend, and grossed $9.6 million overall, which was good enough for second place behind The Help.

Apollo 18 and Shark Night 3D were truly anemic performers, finishing in a virtual tie for third with a disappointing $8.7M. We won't know which finished third and which fourth until the final numbers are in, but it doesn't matter much, considering they tied up screens in 3300 and 2800 theaters, so the have to be considered co-failures.

(Of course those theater owners really had no better options this week, so the argument is not really salient.)