"When McDonald's(MCD) began promoting the #McDStories hashtag Wednesday on Twitter, the idea was to get people talking about their experiences with the fast-food giant. Unfortunately, McDonald's learned a harsh lesson in social media marketing: When you encourage people to talk about your company, they're not always going to say nice things.
Example:
'I haven't been to McDonalds in years, because I'd rather eat my own diarrhea.'"
It's difficult for me to believe that McDonald's was so out of touch with the internet. They could have spared themselves much heartache if they had asked their research department to answer these two questions: (1) What percentage of internet comments are measured and thoughtful? (2) What percentage of internet comments can be considered positive?
Saturday, January 21, 2012
McDonald's McTwitter Campaign Backfires
McDonald's Twitter Campaign Backfires
Considering that their accuracy in orders percentage hovers around 12%, they should have asked themselves "what percentage of comments will we get that do not complain about he horrendous service we provide?"
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