Box office update: 'The Butler' stays on top with $4.8 million Friday

Box office update: 'The Butler' stays on top with $4.8 million Friday

And We're The Millers, now in its third week, took second.

That's bad news for the newcomers, since it means that they are all struggling to reach double figures this weekend.

Woody's film really disappointed in its wide release. Last week it took in more than $2M from only about 200 theaters. This week it will not gross much more than $3M - despite being in about six times as many theaters! EW blames it on marketing: "It seems many potential viewers weren’t aware it was hitting their local cinema." Maybe so.