Great article! Wednesday is the 75th anniversary of Orson Welles’ notorious War of the Worlds broadcast. But almost everything you think you know about the incident is part of a myth created after the fact. Here's the rest of the story:
"The supposed panic was so tiny as to be practically immeasurable on the night of the broadcast. Despite repeated assertions to the contrary in the PBS and NPR programs, almost nobody was fooled by Welles’ broadcast.
How did the story of panicked listeners begin? Blame America’s newspapers. Radio had siphoned off advertising revenue from print during the Depression, badly damaging the newspaper industry. So the papers seized the opportunity presented by Welles’ program to discredit radio as a source of news. The newspaper industry sensationalized the panic to prove to advertisers, and regulators, that radio management was irresponsible and not to be trusted.
Far fewer people heard the broadcast—and fewer still panicked—than most people believe today. How do we know? The night the program aired, the C.E. Hooper ratings service telephoned 5,000 households for its national ratings survey. “To what program are you listening?” the service asked respondents. Only 2 percent answered a radio “play” or “the Orson Welles program,” or something similar indicating CBS. None said a “news broadcast,” according to a summary published in Broadcasting. In other words, 98 percent of those surveyed were listening to something else, or nothing at all, on Oct. 30, 1938.
Several important CBS affiliates (including Boston’s WEEI) pre-empted Welles’ broadcast in favor of local commercial programming, further shrinking its audience."
Wednesday, October 30, 2013
Wednesday marks the 75th anniversary of Orson Welles’ electrifying War of the Worlds broadcast
Orson Welles’ War of the Worlds panic myth: The infamous radio broadcast did not cause a nationwide hysteria.
No comments:
Post a Comment