Other Crap

Weekend Box Office Results for March 16-18, 2007

No special surprises this week. As expected, the newcomers could not take either of the top two spots, althopugh Premonition came closer than expected, and went down to the wire fighting for second place.

If Premonition (Bullock supernatural thriller) did a bit better than expected, I Think I Love My Wife (Chris Rock remake of a French art film) did quite a bit (30%, i.e.) worse.

300 dropped a bit faster than expected, but I believe that is because the predictions were too optimistic. Fanboy movies always drop significantly in week two, not because they have poor word-of-mouth, which is the usual explanation for that phenomenon, but simply because they are heavily front-loaded.

Overall the weekend was nothing to crow about, as should be expected when there are no strong newcomers. The top twelve did a bit more than $100 million, and that was 9% above last year, but it was 3% below 2005, so it was just another day at the office. Box office that is.

Next week is an unusual one, in that SIX wide releases will devour 14,000 screens between them. (This week's three new releases, in contrast, only occupied about 5,000 screens altogether.)