Other Crap

Will Sonny now go "contemplative for Cocoa Puffs?"

General Mills will reduce that brand's sugar content substantially.

The logical extension? The hyperactive coo-coo bird will no longer be their spokesman. Instead, George Stephanopolous will encourage kids (or, as he likes to call them, "young people") to have a sane, thoughtful appreciation of the comparative vitamin count of breakfast cereals, mentioning none by name.

General Mills is doing this because they hope to do their part for the childhood obesity epidemic. Yeah, that's the ticket. The fact that the new formula will reduce their production costs, thus increasing their profit per item if the retail price is maintained, never entered their minds. They just have THAT much of a social conscience.