Saturday, February 11, 2017

Nordstrom Data: Ivanka Trump’s Brand Sales Plummeted

Nordstrom Data: Ivanka Trump’s Brand Sales Plummeted

In a very indirect sense, President Trump may have been correct in stating that Ivanka's line was cancelled because of him. While the line was removed because sales had plummeted, it is probably not totally unreasonable to assume that sales had plummeted because of their association with Trump rather than lack of consumer interest. Either way, the line cratered and Nordstrom just made a routine and obvious business decision.

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