Tuesday, March 01, 2005

Out of left field: Diary of a Mad Black Woman is a phenomenon - it won the Weekend Box Office last week, although only on 1500 screens!
  • It tripled its predictions! It succeeded by serving an underserved audience - grown women. According to Lions Gate exit surveys, 74 percent of Diary's audience was female and 72% was over the age of 25.
  • Meanwhile, "Cursed" - which was expected to battle for first place - finished a distant fourth, and pulled in only about half of the predicted amount.
  • Hitch continued to roll with another great weekend, and passed the $100 million mark.

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