$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs

$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs

Here's one more example of why Hollywood is becoming increasingly more interested in the international market:

"In only a few weeks, Paramount's Transformers: Age of Extinction has become the top-grossing film of all time in China, earning north of $300 million. What's more impressive is that Age of Extinction cost no more than $3 million to $5 million to market to Chinese moviegoers -- a stark contrast to the $100 million prints-and-advertising spend in North America."