Beers Americans No Longer Drink

"Beers Americans No Longer Drink"

The headline is inaccurate. We still drink 'em, but less than we used to. Bud Light, for example, is still a powerhouse brand with sales of 34 million barrels per year. It's still #1 in the country and sells more than the next two added together, but that big number still represents a substantial decline from the 39 million barrels of Bud Light sold in 2010.

You probably know that craft beers and/or microbreweries are causing an erosion of sales among the major mass-consumption brands which flourished in the past. Hit the hardest are sub-premiums and light beers, but that's true mostly because the light beers essentially are the mass market today. Six of the top seven sellers are light beers.