- In the past two years, the number of people getting their news from the internet has increased, while EVERY OTHER MEDIUM has decreased, with national network television and public television taking the biggest hits.
- The #1 and #2 sources are local TV news and local newspapers, cable news has passed network news in the #3 spot by declining less rapidly.
- Network news has shown a calamitous drop when looked at over a longer period of time, which reflects the loss to both cable and the internet. As recently as 1995, 62 of over 100 of Americans got news from the nightly network broadcasts almost every day. Today it is 36 of 100. Of every 100 Americans, Nightly Network News has lost 3 of them every year, year after year for nine years. And the rate of decline has not slowed at all. It continues to deteriorate at the same rate - three per year - between 2002 and 2004. In other words, the networks have lost nearly half of their viewership in the past decade. I suppose this is revolutionary. It must be about the same slope as the decline in horse-drawn buggies after the invention of the car.
Monday, December 20, 2004
More and more people are getting their news from the internet.
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