- The overall box office was solid (11% above last year), but its strength lay in a fine field of holdovers, and not in the new films. Every new release performed below expectations, while every holdover beat its prediction.
- Lady in the Water was predicted to float above the others, but sank to third
- The raunchy Clerks 2 had finished a promising fourth on Friday, but sank to seventh or eighth on family-friendly Sunday (It is in a virtual tie with Superman for 7th. Either one may end up in the spot when the estimates are replaced by actuals.)
- Neither of this week's live action comedies could unseat either of last week's. (You Me and Dupree and Little Man finished above Clerks and Super Ex-Girlfriend.)
- Pirates stole some more records. It became the first film ever to reach $300m in 16 days, and it had the third-highest "third weekend" of all time, behind Spider-Man 1 and Shrek 2.
- In retrospect, the decision to keep Super Ex-Girlfriend away from critics was the wrong one. It got decent reviews, even some very good ones, which might have helped a box office substantially below expectations.
Sunday, July 23, 2006
Weekend Box Office Results for July 21-23, 2006
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment