Other Crap

Weekend Box Office Results for July 7-9, 2006

• The big story is an obvious one. "Pirates" became the all-time first weekend champ - and not by a small margin. In fact, it almost single-handedly beat ALL of last year's top twelve added together, thus leading the box office to a 48% improvement over the same weekend last year.
• With the exception of Superman, all the other movies benefited from the power of the Pirates, as many people facing the long lines and sell-outs chose to see a different film rather than to return home. "Cars" appears to have been the primary beneficiary of this situation.