Sunday, September 10, 2006

Weekend Box Office Results for September 8-10, 2006
  • Football 7, Movies 0.
  • Egad! What a disaster. The worst weekend of this year had been $77 million. The worst of last year was $74 million. This weekend was $54 million. It was the worst weekend since September 5-7, 2003, when the box office was topped by Dickie Roberts, Child Star.
  • The highest grosser was the critically reviled The Covenant, and that failed to crack the $10 million mark. Moreover, it was avoided by its target audience. It's aimed at the WB female tweener market, but 75% of ticket sales went to people over 18.
  • Every single film fell below expectations.


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