"Early next month, 425 Wal-Mart stores nationwide will begin carrying faith-based toys from One2believe that target parents who would rather that their kids play with a Samson action figure than a Spider-Man action figure,' Horowitz writes. For David Socha, CEO of One2believe, it's a dream come true. 'Our goal is to give the faith-based community an alternative to Bratz dolls and Spider-Man,' he says.
The toys are based on biblical stories. For example, there's a set of 3-inch figures based on Daniel in the lion's den for about $7. A 12-inch talking Jesus doll is about $15. And 14-inch Samson or Goliath action figures are about $20."
Tuesday, July 17, 2007
Jesus is coming to Wal-Mart - For The Love - al.com
Jesus is coming to Wal-Mart
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