Other Crap

CRACKED.com - Before They Were Famous: The 10 Most Regrettable Celebrity Commercials

#1: Bruce Willis stars as a good ol' boy who loves his wine coolers so much that he and his jug band have to start an impromptu porch-front jam session. Ignore momentarily that Seagram's prize beverage will be a pop-culture punch line for years to come. Instead, focus on Bruce's slurred, "authentic-drunk" performance, which allows him to deliver the inexplicable tagline "It's wet and it's dry" with complete conviction.

This is even sadder than the author thinks. Willis doesn't even belong on the list because he was already famous when he made a fool of himself in these commercials! The author on the Cracked website is under the mistaken impression that these commercials occurred before Moonlighting. In fact, Moonlighting debuted in 1985 and the Seagram's commercials ran from 1986 to 1988. They were based on and traded on Willis's "David Addison" personality from the show. There are several more examples of the Willis "wet and dry" campaign here.