Controversial ‘Lingerie Bowl’ Airs At Super Bowl Half Time (Video)

A preview of the big Roman-numeraled sporting event coming up February 3rd ... ‘Lingerie Bowl IV’ (Video)

My money is on that team with the ... things. What a great rivalry against the other team without those things.

By the way, what's the betting line on the Bud Bowl this year? Does Bud Light have a chance?

While we're at it, did anyone ever find Herb? I couldn't even find the beef.

The Herb campaign is explained starting at 2:16 of the video below. In the first year, Burger King identified him as a mysterious man (pictured with face obscured) who had never tried a whopper. The second part of the campaign (not shown in the video) was a special promotional price - 99 cent Whopper - for anyone who went into Burger King and said "I'm not Herb." The final part of the plan was a sweepstakes. They finally found Herb and showed his face, and offered prizes to anyone who spotted Herb in a local BK. (Storyline: once Herb tried a Whopper, he had to have them constantly.)