Leno was winning his slot quite handily (an average of 5.2 million viewers, compared to 3.9 million for Letterman), but as of yesterday The Tonight Show has dropped right down to parity with Letterman.NBC is hoping that there will be good news in the demographics. They can stand an drop in the overall numbers if Conan is attracting a younger audience, because advertisers will pay more to reach a younger demographic.
Tuesday, June 09, 2009
Late Night Ratings Watch: Conan Beats Dave-- But Just Barely : TV MoJoe : TVWeek - Television Industry news, TV ratings, analysis, celebrity event photos
"The late-night race is getting closer. A lot closer."
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