"Deciding to create an ad for absolutely nothing, along with a website to go along with that ad, they were able to buy space for $100 in the wee hours of the morning during repeats of The Glenn Beck Show. And they got over 1,000 people to go to this completely made-up website that was about absolutely nothing. Sure, the only people went to the website were people that polish their gun in their underwear at 3 in the morning, but they went!"
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