The “least-appealing” celebrity is Spencer Pratt, who edges out O.J. Simpson. Following them are Blago, Octomom, Jon Gosselin, Heidi Montag, Perez Hilton, Eliot Spitzer, Howard Stern, Paris Hilton and Rush Limbaugh. (Kate Gosselin appeared just a bit farther along the list.)
"The real sweet spot for advertisers will be the stars with lowest awareness but highest appeal. Alexander Skarsgard, who plays a sexy vampire on HBO’s True Blood, leads that poll."
Tuesday, May 10, 2011
Why Advertisers Are Obsessed With Sandra Bullock
"Betty White, Sandra Bullock and Will Smith are the “most appealing” celebrities in the U.S."
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