Box office report: 'One Direction' wins weekend with $17 million | Inside Movies | EW.com

Box office report: 'One Direction' wins weekend with $17 million

"One Direction: This is Us plummeted 54 percent from Friday ($8.9 million) to Saturday ($4.0 million), but the boy band’s concert film still topped the three-day frame over Labor Day weekend with an estimated $17 million. Audiences, which were 87 percent female and 65 percent below the age of 17, rushed out to the theater on Friday, but the film’s intense frontloadedness could open a door for Lee Daniels’ The Butler to surpass it over the four day frame.

The big story of the weekend was down in fifth place. Spanish-language family comedy Instructions Not Included sizzled with $7.5 million out of only 347 theaters, giving it a powerful $21,614 per theater average — over three times as high as One Direction’s $6,216 location average, the next best figure in the Top 20. A rep for Lionsgate says the film was awarded an A+ CinemaScore."