Thursday, March 10, 2016

OK, so no more nudity. But no more cartoons? Playboy, say it isn’t so!

OK, so no more nudity. But no more cartoons? Playboy, say it isn’t so!

"Playboy’s overhaul was an attempt to contemporize the magazine and lower its reader demographic from an average age of 40 to an 18 to 34 target. The biggest change was eliminating the jump copy (continuing an article on non-consecutive pages) and sidebars in order to de-clutter the layout and slow down the pacing of the magazine. But the rejiggering created a domino effect. Cartoons, longer articles, and smaller ads were among the collateral damage from the restructuring."

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