Saturday, January 29, 2011

2011 Box Office Preview. Bottom line: it's gonna suck

2011 Box Office Preview. Bottom line: it's gonna suck

"2011 is currently running 31 percent behind 2010. 2011's gross-to-date is also down substantially from 2009 and 2008, and attendance is at its lowest in close to 20 years."

"As the year progresses, the franchises and 3D presentations will ramp up, but it remains to be seen whether they'll lift 2011 out of its hole. A schedule packed with ever more sequels and adaptations can limit growth opportunities, as was seen in 2010."

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